A Little Funky, A Lot of Color
Graphic Design starts with the audience.
Designing for a family-oriented audience means balancing informative content for parents with imagery to entertain children. For the past two years, I have developed a large portfolio of clean, bright imagery to work in tandem with precise language to attract a family audience for the Carousel Hotel Group.
Carousel Resort Summer 2024
Summer 2024 was a year for big changes in the nostalgic Carousel Resort Hotel. An incoming contract general manager re-routed the Carousel’s typical free events offerings to include a massive list of free and paid-for activities daily throughout the resort. As the in-house designer for the Carousel Resort, it was my responsibility to create cohesive and easy-to-understand visuals to direct incoming guests to the offered activities.
The Next Ice Age Promos
The Next Ice Age, professional ice skating company, made it’s triumphant return to the Carousel Resort in the Summer of 2024 following a successful 2023 Winter show! The free shows are a unique offering for a beach resort, which leveraged more attention to the hotel and on-site dining options.
Food & Beverage
The Carousel Resort features four on-site dining outlets, and offers in-room dining. Each dining outlet is unique in their branding and specials. As the in-house designer, I had the opportunity to create the logo and branding for the in-room dining, pin-point and develop the personality of the four distinct dining outlets, and maintain the communication of offerings between the dining outlets and potential customers.
Real Estate Photography
The Carousel Resort features 17 floors of ocean-front condos and has needed a real estate photographer to keep online images of condos accurate and up-to-date. I have been updating these images since 2021.
Illustration
It’s important to provide custom imagery for clients to stand out from a crowd. With so much re-use of the same stock imagery, illustrations that are only used by your business can give it an extra degree of interest.
Traditional Art
All graphics skill begin on paper. Graphic design artists must be able to communicate what they see in their mind to paper and then to the audience. From rough ideas to finished products, they all start in the mind.