A Great Designer Brings Passion,
Discipline, and Joy
Starbucks has inspired me for years. While I worked through college, I spent every spare moment leading my local store. I love the joy a single sup of coffee can bring to someone. I loved connecting with people to spark a curiosity in them, to try something new. As a designer, I love to try new things and experiment to see where a design can take me. Changing a little something here and there to see what creates the right mood.
On this page, I wanted to share the projects I created that were inspired by Starbucks or made for Starbucks. I want to share the love I have for the Starbucks brand with you.
An Exploration of Campaigns.
My studies into Starbucks branding included a “viral video” campaign idea.
This idea included a mockup of a very large Starbucks cup where people could take pictures, enter photo contests for prizes, and receive unique merchandise from the pop-up event. I built a rudimentary version of the pop-up, and outlined it’s use. This project was a great collaboration, it’s effectiveness was immediately recognizable, as the object attracted professors and students without them needing an introduction to the project.
The “viral video” effect of the pop-up came from the encouragement to share on social media. It would start with content from niche influencers with smaller audiences to increase credibility for the pop-up, before moving to more populated areas where the organic content would be more common. The pop-up would have it’s own official social media which would only give evidence of it’s previous locations, but never any future information or details on the unique merchandise options available.
Hiring Poster
I created a poster to help increase the applications received for a store I supervised.
I used colors and styles from a summer launch to create an exciting poster that stood out from the menu boards. This was a wonderful opportunity to support my team and continue to study the branding identity of Starbucks.
