A Great Designer Brings Passion,
Discipline, and Joy
Starbucks has inspired me for years. While I worked through college, I spent every spare moment leading my local store. I love the joy a single sup of coffee can bring to someone. I loved connecting with people to spark a curiosity in them, to try something new. As a designer, I love to try new things and experiment to see where a design can take me. Changing a little something here and there to see what creates the right mood.
On this page, I wanted to share the projects I created that were inspired by Starbucks or made for Starbucks. I want to share the love I have for the Starbucks brand with you.
An Exploration of Campaigns.
My studies into Starbucks branding included a “viral video” campaign idea.
This idea included a mockup of a very large Starbucks cup where people could take pictures, enter photo contests for prizes, and receive unique merchandise from the pop-up event. I built a rudimentary version of the pop-up, and outlined it’s use. This project was a great collaboration, it’s effectiveness was immediately recognizable, as the object attracted professors and students without them needing an introduction to the project.
The “viral video” effect of the pop-up came from the encouragement to share on social media. It would start with content from niche influencers with smaller audiences to increase credibility for the pop-up, before moving to more populated areas where the organic content would be more common. The pop-up would have it’s own official social media which would only give evidence of it’s previous locations, but never any future information or details on the unique merchandise options available.
I created a poster to help increase the applications received for a store I supervised.
I used colors and styles from a summer launch to create an exciting poster that stood out from the menu boards. This was a wonderful opportunity to support my team and continue to study the branding identity of Starbucks.