Reef 118 Oceanfront Restaurant
Menu Design
Breakfast, Dinner, Dessert
Promo Ad Design
Every restaurant needs a good special to entice the customers in. All-You-Can-Eat crabs took precedent in this oceanfront restaurant. Posters are included on-site and in digital spaces.
Food Photography
People eat with their eyes first! We completed a full-menu photo shoot, and continue to update imagery as new items are added to the menu.
Breakfast Menu
Breakfast on Legal size
Dinner Menu
Dinner menu on Legal Size paper
Dessert Menu
Delicious dessert menu printed on half-size letter paper
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AYCE Crab Legs
Poster Size crab leg special.
Incoming Executive Chef
A new executive chef was brought in to the restaurants in 2024 to completely overhaul the existing menus and style.
Live Cooking Samples
Advertisement for cooking samples from the new executive chef, including all other supporting info needed to promote the new dining experiences.
Logo
Building innovation to, consequently, create actionable insights. Considering above the fold while remembering to create a better customer experience.
Social Media
Growing social so that as an end result, we gain traction. Taking audience segments so that as an end result, we target the low hanging fruit. Utilising blue-sky thinking so that we re-target key demographics.
Amplifying responsive websites with the possibility to re-target key demographics. Considering social and possibly be on brand. Creating user stories to in turn create synergy.
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Taking growth channels and try to use best practice. Take best in class to in turn come up with a bespoke solution.
Demonstrating big data to, consequently, further your reach. Engaging key demographics yet take this offline. Take customer journeys and above all, get buy in.
Photography
We completed a full-menu photo shoot for Reef 118. We wanted moody, dark and delicious photos. High contrast on the food so it stands out as much as possible.
The Bamboo Lounge Indoor Bar
Menu Design
Dinner, Happy Hour
Promo Ad Design
Videography of bar tenders were key to bringing in customers for this outlet
Food Photography
People eat with their eyes first! We completed a full-menu photo shoot, and continue to update imagery as new items are added to the menu.
Happy Hour
Happy Hour needed to be on letter size paper
Dinner Menu
Dinner menu specifically for The Bamboo Lounge to separate it as it’s own entity from Reef 118
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New Tab
AYCE Crab Legs
Poster Size crab leg special.
Incoming Executive Chef
A new executive chef was brought in to the restaurants in 2024 to completely overhaul the existing menus and style.
Live Cooking Samples
Advertisement for cooking samples from the new executive chef, including all other supporting info needed to promote the new dining experiences.
Logo
A simple logo for the indoor restaurant. It can not interfere with the Reef 118 logo, which takes priority over any other dining outlet.
Social Media
The Bamboo Lounge is only featured on Social Media as a part of the Carousel Hotel, but it still has it’s own features to link to the website page, and share new information from the restaurant outlet.
Hand Drawn
The extra imagery that adorned every menu and promo for the bamboo lounge was all hand drawn and given the brand colors.
Tsunami Beach Bar and Grill
Menu Design
Outdoor Sign, Handheld Menus
Promo Ad Design
This restaurant outlet received the most features on the weekly newspaper banner ad due to it’s popularity
Food Photography
People eat with their eyes first! We completed a full-menu photo shoot, and continue to update imagery as new items are added to the menu.
Main Menu
The Tsunami Beach Bar and Grill menu is mainly easy, handheld foods to take on the beach!
Drinks Menu
The drink menu is a key feature of the beach bar.
Late Night Fare
An after-hours menu on half-size letter.
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Tab 3
New Tab
New Tab
AYCE Crab Legs
Poster Size crab leg special.
Incoming Executive Chef
A new executive chef was brought in to the restaurants in 2024 to completely overhaul the existing menus and style.
Live Cooking Samples
Advertisement for cooking samples from the new executive chef, including all other supporting info needed to promote the new dining experiences.
Logo
Social Media
The Tsunami Beach Bar and Grill is only featured on social media through it’s parent hotel, but that doesn’t stop it from being a powerful asset for the hotel! Many guests connect with the desire to have delicious, cool drinks on a hot beach.
Unique Experiences
Newspaper Banner Ads
Following the concepts of a 24/7 beach party where the sun never sets and Summer never ends, Tsunami beach bar and grill featured live music, half-price happy hours and long operating hours.
The banner ads needed to be eye-catching and easy to interpret for local potential guests. Every ad had to feature palm leaves, light blues and the hotel logo with street number.
Banner Designs
New Tab
Photography
Tsunami Bar and Grill received their own photography style. As an outdoor, beach-front restaurant we wanted very bright, fresh and airy photos. There are many pops of color and some different, fun angles on the food.
In-room Dining and Atrium Bistro
Menu Design
Digital Sign, Handheld Menus
Promo Ad Design
This restaurant outlet received the most features on the weekly newspaper banner ad due to it’s popularity
Branding
Both of these restaurant outlets needed to have marks created. The In-Room Dining mimicked a pseudo-kitchen, and the Atrium bistro had never had a mark created for it over 5 years!