SAFE Pet Rescue

This new ad campaign for SAFE pet rescue focuses on a modern audience and aims to bring In more donations for the shelter. The ads use bright colors to separate SAFE from other rescue shelters, who’s ads are primarily blues or yellows. SAFE ads also focus on a more upbeat message to give viewers a positive feeling about donating to this shelter. Since SAFE is a local shelter, we are focusing the audience on the local demographics, which mainly includes retirees and small families. Both demographics, families and retirees, could be persuaded to assist the shelter through discussions with their younger children. Through youthful drawings, bright colors, and simple messages, these ads connect with a more social audience.