Logo, Color, Style, Book
Hand drawn imagery
Vagabond Coffee is a fake company produced to combine tattoo arts with coffee. Coffee and tattoos appeal to an “alternative” crowd, or to “manly” men. The imagery of this brand mimics American traditional tattooing, which is regularly seen on older veterans, especially sailors. Creating familiar imagery to introduce artisanal coffee to an older crowd. Vagabond Coffee will reach it’s customers through more traditional means to appeal to this older crowd. An email campaign, Social Media promotions, and physical product booklets would benefit this brand to reach customers.
Since Vagabond is targeting an older audience, a personal email will make them more approachable.