SeaSalt Retreat
Branding
Logo, Color, Fonts
Products
Mockups
Social Media
Styling, Plan
Sea Salt Retreat is a brand created for an AirBNB location. This project includes a full brand guide for a cohesive experience, packaging provided in the room, and some merchandise options. Sea Salt retreat aims to provide a comfortable home for adults visiting Ocean City, Maryland. There are informational packets with coupons to all the local hotspots, a host with extensive knowledge of the area, and a cozy place to sleep. The Sea Salt Retreat brand will have nautical themes with a professional touch to match the current interior design of the home.
This brand had a clear idea from the owner for start to finish. I like to think we worked together to bring her ideas to life! It was a great challenge to work with creating a unique look to a simple idea.
This logo aims to maintain a simple, earthy look with some refinement. We drew inspiration from other spas and nautical themes to connect with the location of the airbnb.
Instagram Plan
The AirBNB would regularly keep up with an Instagram account to show active deals in Ocean City, and classic attractions for visitors. .
